In the most recent Communication Arts Photo Annual, there were a number of excellence works that caught my eye, yet nothing resonated with me like Alain Desjean‘s work on the “Get Tested” campaign for One Life.
The work speaks for itself, clearly and pointedly stating that “when you sleep with someone, you also sleep with his/her past.” This is something I wish more people would consider when they decide to engage in intimacy with others. You have only one life to live.
Check out the work in the full post.
Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Dominique Trudeau
Art Director: Sébastien Deland
Copywriter: Guillaume Blanchet
Photographer: Alain Desjean
Published: June 2009
Personal Note: While the campaign (as it was introduced to me) includes the three images above, this issue affects EVERYONE in any sort of relationship. Making smart decisions is not limited to any type of intimacy.